Case Study · Apple Foundation Program · 2024

StyleMate

An iOS app that helps users wear more of what they already own.

3 Weeks UX Research UI/UX Design iOS Development
StyleMate app screens
The Research

The real barrier isn't knowing —
it's forgetting.

Everyone knows fast fashion is wasteful. But our user interviews revealed a different root cause: people forget what they already own, leading to impulse purchases they didn't need.

56
new clothing items bought per Australian per year — among the world's highest
10%
of their wardrobe people actually wear on a regular basis
300K
tonnes of clothing waste generated in Australia each year
"How can we create awareness of reusability?" → "How can we create willingness to use what you already have?"
The Solution

An app that makes your existing wardrobe feel new.

Digital Wardrobe

A visual inventory of everything you own — so you stop buying what you already have.

Smart Dresser

Outfit suggestions built from your existing clothes — so getting dressed doesn't mean buying something new.

How We Got There

From insight to working prototype in 3 weeks.

01

Research → Reframe

People aren't resistant to sustainability — they just forget what they own. That insight reframed everything.

02

Ideation → Prioritise

Lotus Blossom ideation, then cut aggressively to two features that directly addressed the insight.

03

Prototype → Refine

Mapped 3 user story flows before touching Figma. One feedback round, then straight to Hi-Fi.

Outcome

Working iOS prototype.
Delivered in 3 weeks.

Presented at Apple Foundation Program Demo Day · UTS, November 2024

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